/* =========================================================
VisibleRev — Tactile / Human-Crafted Design System
April 2026 design language: subtle imperfections, crisp
geometry, kinetic typography, real human warmth.
========================================================= */
/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html, body, h1, h2, h3, h4, h5, h6, p, ul, ol, figure, blockquote { margin: 0; padding: 0; }
ul, ol { list-style: none; }
img, svg { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: none; background: none; }
/* ---------- Tokens — Subtle Desert Sand ---------- */
:root {
/* Warm paper base with a hint of desert-sand warmth (May 2026) */
--paper: #F3E8D2;
--paper-2: #EBDFC4;
--paper-3: #DECEAA;
--ink: #1F1A2E; /* near-black with indigo undertone */
--ink-2: #4A4566;
--ink-3: #7A7596;
--line: #1F1A2E;
--line-soft: rgba(31, 26, 46, 0.16);
/* Brand colors */
--indigo: #3B3B98; /* Authority / brand / structural */
--indigo-deep: #2A2950; /* Deepest indigo */
--indigo-soft: #6868B5; /* Lighter indigo for hover */
--peach: #FF7E5F; /* Action / accent / CTA */
--peach-deep: #C44A30; /* Deeper peach for emphasis */
--peach-soft: #FFE4D9; /* Whisper peach for backgrounds */
/* Legacy aliases — preserved so inline overrides keep working */
--ochre: var(--peach);
--ochre-deep: var(--indigo);
--moss: var(--indigo);
--rust: var(--peach-deep);
/* Type */
--serif: 'Fraunces', 'Iowan Old Style', Georgia, serif;
--sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Helvetica Neue', sans-serif;
--mono: 'JetBrains Mono', ui-monospace, 'SF Mono', Menlo, monospace;
/* Scale */
--step--1: clamp(0.83rem, 0.78rem + 0.25vw, 0.95rem);
--step-0: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
--step-1: clamp(1.2rem, 1.1rem + 0.5vw, 1.4rem);
--step-2: clamp(1.5rem, 1.3rem + 1vw, 2rem);
--step-3: clamp(2rem, 1.6rem + 2vw, 3rem);
--step-4: clamp(2.75rem, 2rem + 3.5vw, 4.5rem);
--step-5: clamp(3.5rem, 2.5rem + 5vw, 6.5rem);
/* Layout */
--container: 1200px;
--gutter: clamp(1.25rem, 4vw, 3rem);
--radius: 2px;
/* Motion */
--ease: cubic-bezier(0.2, 0.8, 0.2, 1);
}
/* ---------- Base ---------- */
html { scroll-behavior: smooth; }
body {
background: var(--paper);
color: var(--ink);
font-family: var(--sans);
font-size: var(--step-0);
font-weight: 400;
line-height: 1.6;
font-feature-settings: "ss01", "ss02";
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
position: relative;
min-height: 100vh;
overflow-x: hidden;
}
/* SVG grain — subtle paper noise overlay across the entire page */
body::before {
content: "";
position: fixed;
inset: 0;
z-index: 100;
pointer-events: none;
opacity: 0.35;
mix-blend-mode: multiply;
background-image: url("data:image/svg+xml;utf8,");
}
::selection { background: var(--ochre); color: var(--paper); }
/* ---------- Typography ----------
Readability hierarchy (May 2026):
- Headline 600 (confident-editorial, not poster-heavy — see note on Fraunces below)
- Subhead 500, body 400, small labels 500
- Body line-height 1.6 (set on ), paragraphs cap at 65ch
Note: Fraunces is a high-contrast serif. Weight 700 reads as old-poster-heavy;
600 lands as confident editorial. Sans-serifs (Inter, Manrope) would handle 700
differently — adjust if the type system ever changes. */
h1, h2, h3, h4 {
font-family: var(--serif);
font-weight: 600;
line-height: 1.1;
letter-spacing: -0.015em;
font-variation-settings: "opsz" 144, "SOFT" 50;
color: var(--ink);
text-wrap: balance;
}
h1 { font-size: var(--step-5); font-weight: 600; }
h2 { font-size: var(--step-4); font-weight: 600; }
h3 { font-size: var(--step-3); font-weight: 500; }
h4 { font-size: var(--step-2); font-weight: 500; }
p { max-width: 65ch; line-height: 1.6; }
.lead {
font-size: var(--step-1);
line-height: 1.5;
color: var(--ink-2);
font-weight: 500;
max-width: 50ch;
}
.eyebrow {
font-family: var(--mono);
font-size: 0.92rem;
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--ochre-deep);
font-weight: 600;
}
/* Italic emphasis with a tasteful serif lean */
em {
font-family: var(--serif);
font-style: italic;
font-weight: 400;
font-variation-settings: "SOFT" 100;
color: var(--rust);
}
/* ---------- Layout primitives ---------- */
.container {
max-width: var(--container);
margin-inline: auto;
padding-inline: var(--gutter);
}
.container-narrow {
max-width: 820px;
margin-inline: auto;
padding-inline: var(--gutter);
}
section { padding-block: clamp(4rem, 8vw, 7rem); }
.divider {
border: 0;
border-top: 1px solid var(--line);
margin: 0;
}
/* ---------- Header ---------- */
.site-header {
position: sticky;
top: 0;
z-index: 50;
background: var(--paper);
border-bottom: 1px solid var(--line);
}
.nav {
display: flex;
align-items: center;
justify-content: space-between;
gap: 1rem;
padding: 1rem var(--gutter);
max-width: var(--container);
margin-inline: auto;
}
.brand {
display: inline-flex;
align-items: baseline;
gap: 0.4rem;
font-family: var(--serif);
font-size: 1.5rem;
letter-spacing: -0.02em;
font-weight: 500;
font-variation-settings: "opsz" 144;
}
.brand .dot {
display: inline-block;
width: 0.55rem;
height: 0.55rem;
background: var(--peach);
border-radius: 50%;
transform: translateY(-2px);
}
.brand .tagline {
font-family: var(--mono);
font-size: 0.62rem;
letter-spacing: 0.22em;
text-transform: uppercase;
color: var(--peach-deep);
font-weight: 500;
margin-left: 0.65rem;
padding-left: 0.65rem;
border-left: 1px solid var(--line-soft);
display: none;
align-self: center;
transform: translateY(1px);
}
@media (min-width: 720px) {
.brand .tagline { display: inline-block; }
}
.brand-tagline {
font-family: var(--serif);
font-style: italic;
font-size: 1.4rem;
font-weight: 400;
color: var(--peach-deep);
margin-top: 0.4rem;
font-variation-settings: "SOFT" 100, "opsz" 100;
letter-spacing: -0.005em;
}
.tagline-closer {
display: inline-block;
font-family: var(--serif);
font-style: italic;
font-size: 1.5rem;
color: var(--peach);
margin-top: 1rem;
font-variation-settings: "SOFT" 100;
letter-spacing: -0.005em;
}
.nav-links {
display: none;
gap: 1.75rem;
font-size: 0.95rem;
color: var(--ink-2);
}
.nav-links a {
position: relative;
padding-bottom: 2px;
}
.nav-links a:hover { color: var(--ink); }
.nav-links a.active {
color: var(--ink);
border-bottom: 1px solid var(--ochre);
}
.nav-cta { display: none; }
.menu-toggle {
width: 36px; height: 36px;
display: inline-flex; align-items: center; justify-content: center;
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
}
.menu-toggle::before {
content: "";
width: 18px; height: 12px;
background:
linear-gradient(var(--ink), var(--ink)) 0 0/100% 1.5px no-repeat,
linear-gradient(var(--ink), var(--ink)) 0 50%/100% 1.5px no-repeat,
linear-gradient(var(--ink), var(--ink)) 0 100%/100% 1.5px no-repeat;
}
.mobile-menu {
display: none;
flex-direction: column;
gap: 1rem;
padding: 1.25rem var(--gutter) 1.5rem;
border-top: 1px solid var(--line-soft);
background: var(--paper);
}
.mobile-menu.open { display: flex; }
.mobile-menu a {
font-family: var(--serif);
font-size: 1.4rem;
padding-block: 0.4rem;
}
@media (min-width: 880px) {
.nav-links { display: flex; }
.nav-cta { display: inline-flex; }
.menu-toggle { display: none; }
.mobile-menu { display: none !important; }
}
/* ---------- Buttons ---------- */
.btn {
display: inline-flex;
align-items: center;
gap: 0.55rem;
padding: 0.85rem 1.4rem;
font-family: var(--sans);
font-size: 0.98rem;
font-weight: 500;
letter-spacing: 0.005em;
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
color: var(--ink);
transition: transform 200ms var(--ease), background 200ms var(--ease), color 200ms var(--ease), box-shadow 200ms var(--ease);
}
.btn:hover {
transform: translate(-2px, -2px);
box-shadow: 4px 4px 0 0 var(--ink);
}
.btn--primary {
background: var(--ink);
color: var(--paper);
}
.btn--primary:hover {
background: var(--ochre-deep);
border-color: var(--ochre-deep);
box-shadow: 4px 4px 0 0 var(--ink);
}
.btn--accent {
background: var(--ochre);
border-color: var(--ochre-deep);
color: var(--ink);
}
.btn--accent:hover {
background: var(--ochre-deep);
color: var(--paper);
}
.btn--ghost { background: transparent; }
.btn .arrow { transition: transform 200ms var(--ease); }
.btn:hover .arrow { transform: translateX(3px); }
/* ---------- Hero ---------- */
.hero {
padding-block: clamp(4rem, 8vw, 7rem) clamp(3rem, 6vw, 5rem);
border-bottom: 1px solid var(--line);
position: relative;
}
.hero-grid {
display: grid;
grid-template-columns: 1fr;
gap: 2.5rem;
align-items: end;
}
@media (min-width: 880px) {
.hero-grid { grid-template-columns: 1.4fr 1fr; gap: 4rem; }
}
/* When hero hosts an AI answer card, center-align so the card sits beside the headline */
.hero-grid:has(.ai-card) { align-items: center; }
@media (min-width: 880px) {
.hero-grid:has(.ai-card) { grid-template-columns: 1.35fr 1fr; gap: 3.5rem; }
}
.hero h1 {
font-size: clamp(2.75rem, 5.5vw + 1rem, 6rem);
line-height: 1.02;
letter-spacing: -0.025em;
font-weight: 600;
}
.hero h1 em { display: block; }
.hero .lead { margin-top: 1.5rem; max-width: 42ch; }
.hero-actions {
display: flex;
flex-wrap: wrap;
gap: 0.85rem;
margin-top: 2rem;
}
.hero-aside {
border-left: 1px solid var(--line);
padding-left: 1.75rem;
font-family: var(--mono);
font-size: 0.85rem;
line-height: 1.6;
color: var(--ink-2);
}
.hero-aside strong { color: var(--ink); font-weight: 600; }
/* When the aside hosts an AI answer card, switch to a stacked visual layout
without the border-left rule (the card carries its own frame). */
.hero-aside:has(.ai-card) {
display: flex;
flex-direction: column;
gap: 1.5rem;
border-left: 0;
padding-left: 0;
}
/* ---------- AI answer card (hero visual) ---------- */
.ai-card {
background: var(--paper);
border: 1px solid var(--line);
border-radius: var(--radius);
box-shadow: 6px 6px 0 var(--ink);
padding: 1.25rem 1.4rem 1.15rem;
position: relative;
transform: rotate(-0.4deg);
transition: transform 0.6s var(--ease), box-shadow 0.6s var(--ease);
}
.ai-card:hover {
transform: rotate(0deg) translate(-2px, -2px);
box-shadow: 8px 8px 0 var(--ink);
}
.ai-card__header {
display: flex;
justify-content: space-between;
align-items: center;
padding-bottom: 0.85rem;
margin-bottom: 1rem;
border-bottom: 1px solid var(--line-soft);
}
.ai-card__dots {
display: inline-flex;
gap: 5px;
}
.ai-card__dots i {
width: 9px;
height: 9px;
border-radius: 50%;
background: var(--line-soft);
display: inline-block;
}
.ai-card__dots i:first-child { background: var(--peach); }
.ai-card__label {
font-family: var(--mono);
font-size: 0.65rem;
letter-spacing: 0.16em;
text-transform: uppercase;
color: var(--ink-3);
font-weight: 500;
}
.ai-card__body { padding-block: 0.15rem; }
.ai-card__q {
font-family: var(--serif);
font-size: 1.15rem;
line-height: 1.3;
font-style: italic;
color: var(--ink-2);
margin-bottom: 0.9rem;
font-weight: 400;
max-width: none;
}
.ai-card__a {
font-family: var(--sans);
font-size: 0.95rem;
line-height: 1.5;
color: var(--ink);
margin: 0;
max-width: none;
}
.ai-card__highlight {
background: linear-gradient(180deg, transparent 60%, var(--peach-soft) 60%);
font-family: var(--serif);
font-style: italic;
font-weight: 500;
color: var(--ink);
padding: 0 3px;
white-space: nowrap;
}
.ai-card__footer {
display: flex;
align-items: center;
gap: 0.5rem;
margin-top: 1.1rem;
padding-top: 0.85rem;
border-top: 1px solid var(--line-soft);
font-family: var(--mono);
font-size: 0.65rem;
letter-spacing: 0.12em;
text-transform: uppercase;
}
.ai-card__cite-label { color: var(--ink-3); }
.ai-card__sources { color: var(--peach-deep); font-weight: 500; }
.hero-reassure {
font-family: var(--mono);
font-size: 0.82rem;
line-height: 1.7;
color: var(--ink-2);
border-left: 2px solid var(--peach);
padding-left: 1rem;
max-width: 100%;
margin: 0;
}
.hero-reassure strong { color: var(--ink); font-weight: 600; }
@media (max-width: 879px) {
.ai-card { transform: none; box-shadow: 4px 4px 0 var(--ink); }
}
/* Vertical-specific CTA (e.g. "Personal injury firm? → see PI page") */
.vertical-cta {
display: flex;
flex-direction: column;
gap: 0.2rem;
border-left: 2px solid var(--peach);
padding: 0.5rem 0 0.5rem 1rem;
text-decoration: none;
color: inherit;
transition: border-color 0.2s var(--ease), transform 0.2s var(--ease);
}
.vertical-cta:hover {
border-left-color: var(--peach-deep);
transform: translateX(2px);
}
.vertical-cta__label {
font-family: var(--mono);
font-size: 0.72rem;
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--ink-3);
}
.vertical-cta__action {
font-family: var(--serif);
font-size: 1rem;
font-style: italic;
font-weight: 500;
color: var(--peach-deep);
font-variation-settings: "SOFT" 100;
}
.vertical-cta__action .arrow {
display: inline-block;
margin-left: 0.15em;
transition: transform 0.2s var(--ease);
}
.vertical-cta:hover .vertical-cta__action .arrow {
transform: translateX(3px);
}
/* ---------- Before / After split (Search → Answer) ---------- */
.shift-split {
display: grid;
grid-template-columns: 1fr;
gap: 1.5rem;
align-items: stretch;
margin-block: 2.5rem 1.5rem;
}
@media (min-width: 720px) {
.shift-split {
grid-template-columns: 1fr auto 1fr;
gap: 1.25rem;
align-items: center;
}
}
.shift-side {
margin: 0;
display: flex;
flex-direction: column;
}
.shift-side__head {
display: flex;
flex-direction: column;
gap: 0.3rem;
margin-bottom: 0.85rem;
}
.shift-side__era {
font-family: var(--mono);
font-size: 0.65rem;
letter-spacing: 0.18em;
text-transform: uppercase;
color: var(--ink-3);
}
.shift-side__caption {
font-family: var(--serif);
font-style: italic;
font-size: 1.05rem;
color: var(--ink-2);
font-variation-settings: "SOFT" 100;
font-weight: 400;
}
/* The faded SERP (BEFORE) */
.serp {
background: var(--paper);
border: 1px solid var(--line-soft);
border-radius: var(--radius);
padding: 1rem 1.1rem;
display: flex;
flex-direction: column;
gap: 0.75rem;
flex: 1;
filter: saturate(0.55);
opacity: 0.92;
}
.serp-row {
display: flex;
flex-direction: column;
gap: 0.15rem;
padding-bottom: 0.6rem;
border-bottom: 1px dotted var(--line-soft);
}
.serp-row:last-child { border-bottom: 0; padding-bottom: 0; }
.serp-row--dim {
height: 0.85rem;
background: var(--paper-2);
border-radius: 1px;
border-bottom: 0;
padding: 0;
}
.serp-row--dim:nth-of-type(even) { width: 88%; }
.serp-row--dim:nth-of-type(odd) { width: 95%; }
.serp-tag {
display: inline-block;
font-family: var(--mono);
font-size: 0.58rem;
letter-spacing: 0.14em;
text-transform: uppercase;
background: var(--peach-soft);
color: var(--peach-deep);
padding: 1px 6px;
border-radius: 2px;
margin-bottom: 0.2rem;
align-self: flex-start;
font-weight: 600;
}
.serp-meta {
font-family: var(--mono);
font-size: 0.68rem;
color: var(--ink-3);
letter-spacing: 0.02em;
}
.serp-title {
font-family: var(--serif);
font-size: 0.95rem;
color: var(--indigo);
font-weight: 500;
line-height: 1.25;
text-decoration: underline;
text-decoration-color: var(--line-soft);
text-underline-offset: 2px;
}
/* The arrow between */
.shift-arrow {
display: flex;
align-items: center;
justify-content: center;
color: var(--peach-deep);
}
@media (max-width: 719px) {
.shift-arrow svg { transform: rotate(90deg); }
}
/* The compact AI answer (AFTER) */
.ai-mini {
background: var(--paper);
border: 1px solid var(--line);
border-radius: var(--radius);
box-shadow: 5px 5px 0 var(--ink);
padding: 1.1rem 1.2rem;
flex: 1;
display: flex;
flex-direction: column;
}
.ai-mini__q {
font-family: var(--serif);
font-style: italic;
font-size: 1rem;
line-height: 1.3;
color: var(--ink-2);
margin: 0 0 0.7rem;
font-weight: 400;
max-width: none;
}
.ai-mini__a {
font-family: var(--sans);
font-size: 0.9rem;
line-height: 1.5;
color: var(--ink);
margin: 0;
max-width: none;
}
.ai-mini__foot {
margin-top: 0.95rem;
padding-top: 0.7rem;
border-top: 1px solid var(--line-soft);
font-family: var(--mono);
font-size: 0.65rem;
letter-spacing: 0.12em;
text-transform: uppercase;
color: var(--peach-deep);
font-weight: 500;
}
/* ---------- Stat bar ---------- */
.stat-bar {
border-top: 1px solid var(--line);
border-bottom: 1px solid var(--line);
background: var(--paper-2);
}
.stat-bar-grid {
display: grid;
grid-template-columns: 1fr;
max-width: var(--container);
margin-inline: auto;
}
@media (min-width: 720px) {
.stat-bar-grid { grid-template-columns: repeat(3, 1fr); }
}
.stat-cell {
padding: 2.25rem var(--gutter);
border-bottom: 1px solid var(--line-soft);
}
@media (min-width: 720px) {
.stat-cell { border-bottom: 0; border-right: 1px solid var(--line-soft); }
.stat-cell:last-child { border-right: 0; }
}
.stat-num {
font-family: var(--serif);
font-size: clamp(2.5rem, 4vw + 1rem, 4.5rem);
font-weight: 600;
line-height: 1;
letter-spacing: -0.025em;
color: var(--ink);
}
.stat-num .unit { font-size: 0.5em; color: var(--ink-2); margin-left: 0.15em; }
.stat-label {
margin-top: 0.65rem;
font-size: 0.95rem;
color: var(--ink-2);
max-width: 28ch;
}
.stat-source {
margin-top: 0.85rem;
font-family: var(--mono);
font-size: 0.7rem;
letter-spacing: 0.06em;
color: var(--ink-3);
max-width: 32ch;
}
.stat-source a {
color: var(--peach-deep);
text-decoration: underline;
text-decoration-color: var(--line-soft);
text-underline-offset: 2px;
transition: text-decoration-color 0.2s var(--ease), color 0.2s var(--ease);
}
.stat-source a:hover {
color: var(--ink);
text-decoration-color: var(--peach);
}
/* ---------- Section header ---------- */
.section-head {
display: grid;
grid-template-columns: 1fr;
gap: 1.5rem;
margin-bottom: 3rem;
align-items: end;
}
@media (min-width: 880px) {
.section-head { grid-template-columns: 1.2fr 1fr; gap: 4rem; }
}
.section-head h2 { max-width: 18ch; }
/* ---------- Bento grid ---------- */
.bento {
display: grid;
grid-template-columns: repeat(12, 1fr);
gap: 1px;
background: var(--line);
border: 1px solid var(--line);
border-radius: var(--radius);
overflow: hidden;
}
.bento-card {
background: var(--paper);
padding: 2rem;
display: flex;
flex-direction: column;
gap: 0.85rem;
grid-column: span 12;
position: relative;
}
.bento-card.warm { background: var(--paper-2); }
.bento-card.warmer { background: var(--paper-3); }
.bento-card.dark { background: var(--ink); color: var(--paper); }
.bento-card.dark h3, .bento-card.dark .eyebrow { color: var(--paper); }
.bento-card.dark .eyebrow { color: var(--ochre); }
.bento-card .num {
font-family: var(--serif);
font-size: 3.5rem;
line-height: 1;
color: var(--ochre-deep);
}
.bento-card h3 { font-size: var(--step-2); }
.bento-card p { color: inherit; opacity: 0.85; }
@media (min-width: 720px) {
.bento-card.col-6 { grid-column: span 6; }
.bento-card.col-4 { grid-column: span 4; }
.bento-card.col-8 { grid-column: span 8; }
.bento-card.col-12 { grid-column: span 12; }
}
/* ---------- Pain card row (the problem section) ---------- */
.pain-grid {
display: grid;
grid-template-columns: 1fr;
gap: 1.5rem;
margin-top: 2rem;
}
@media (min-width: 720px) {
.pain-grid { grid-template-columns: repeat(3, 1fr); }
}
.pain-card {
border: 1px solid var(--line);
padding: 2rem;
border-radius: var(--radius);
background: var(--paper);
display: flex;
flex-direction: column;
gap: 1rem;
}
.pain-card .icon {
width: 44px; height: 44px;
border: 1px solid var(--line);
border-radius: 50%;
display: inline-flex; align-items: center; justify-content: center;
font-family: var(--serif);
font-style: italic;
font-size: 1.4rem;
color: var(--rust);
background: var(--paper-2);
}
.pain-card h3 { font-size: 1.5rem; }
.pain-card p { color: var(--ink-2); }
/* ---------- Feature/Differentiator strip ---------- */
.diff-grid {
display: grid;
grid-template-columns: 1fr;
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
overflow: hidden;
}
@media (min-width: 880px) {
.diff-grid { grid-template-columns: repeat(3, 1fr); }
}
.diff-cell {
padding: 2.5rem 2rem;
border-bottom: 1px solid var(--line-soft);
display: flex;
flex-direction: column;
gap: 1rem;
}
@media (min-width: 880px) {
.diff-cell { border-bottom: 0; border-right: 1px solid var(--line-soft); }
.diff-cell:last-child { border-right: 0; }
}
.diff-cell h3 { font-size: 1.6rem; }
.diff-cell .num {
font-family: var(--mono);
font-size: 0.78rem;
letter-spacing: 0.18em;
text-transform: uppercase;
color: var(--ochre-deep);
}
/* ---------- Process steps ---------- */
.process {
display: grid;
grid-template-columns: 1fr;
gap: 0;
border: 1px solid var(--line);
border-radius: var(--radius);
overflow: hidden;
}
.step {
display: grid;
grid-template-columns: 1fr;
padding: 2.5rem 2rem;
gap: 1.5rem;
border-bottom: 1px solid var(--line-soft);
background: var(--paper);
}
.step:last-child { border-bottom: 0; }
.step:nth-child(even) { background: var(--paper-2); }
@media (min-width: 720px) {
.step { grid-template-columns: 100px 1fr; align-items: start; padding: 3rem; }
}
.step .step-num {
font-family: var(--serif);
font-size: 4rem;
line-height: 1;
color: var(--ochre-deep);
}
.step h3 { font-size: var(--step-2); margin-bottom: 0.6rem; }
.step p { color: var(--ink-2); max-width: 60ch; }
.step .timing {
font-family: var(--mono);
font-size: 0.78rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ochre-deep);
margin-bottom: 0.75rem;
}
/* ---------- Vertical / industry cards ---------- */
.vertical-grid {
display: grid;
grid-template-columns: 1fr;
gap: 1.25rem;
}
@media (min-width: 600px) { .vertical-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 980px) { .vertical-grid { grid-template-columns: repeat(3, 1fr); } }
.vertical-card {
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
padding: 2rem;
display: flex;
flex-direction: column;
gap: 0.85rem;
transition: background 200ms var(--ease), transform 200ms var(--ease);
}
.vertical-card:hover {
background: var(--paper-2);
transform: translateY(-3px);
}
.vertical-card .tag {
font-family: var(--mono);
font-size: 0.75rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ochre-deep);
}
.vertical-card h3 { font-size: 1.5rem; }
.vertical-card .examples {
font-family: var(--serif);
font-style: italic;
color: var(--ink-2);
border-left: 2px solid var(--ochre);
padding-left: 0.9rem;
font-size: 0.95rem;
}
/* ---------- Pricing ---------- */
.price-grid {
display: grid;
grid-template-columns: 1fr;
gap: 1.5rem;
}
@media (min-width: 880px) { .price-grid { grid-template-columns: repeat(3, 1fr); align-items: stretch; } }
.price-card {
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
padding: 2.5rem 2rem;
display: flex;
flex-direction: column;
gap: 1.5rem;
}
.price-card.featured {
background: var(--ink);
color: var(--paper);
position: relative;
transform: translateY(-12px);
box-shadow: 8px 8px 0 0 var(--ochre);
}
@media (max-width: 879px) {
.price-card.featured { transform: none; box-shadow: 4px 4px 0 0 var(--ochre); }
}
.price-card.featured h3,
.price-card.featured .price-amount { color: var(--paper); }
.price-card.featured .eyebrow { color: var(--ochre); }
.price-card.featured ul li::before { color: var(--ochre); }
.price-tag {
display: inline-block;
font-family: var(--mono);
font-size: 0.75rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ochre);
background: var(--paper);
border: 1px solid var(--ochre-deep);
padding: 0.3rem 0.65rem;
position: absolute;
top: -0.85rem;
left: 2rem;
}
.price-card h3 { font-size: 1.7rem; }
.price-amount {
font-family: var(--serif);
font-size: 3.5rem;
line-height: 1;
font-weight: 600;
}
.price-amount .per {
font-family: var(--sans);
font-size: 0.95rem;
color: var(--ink-3);
margin-left: 0.4rem;
letter-spacing: 0;
}
.price-card.featured .price-amount .per { color: var(--paper-2); }
.price-card ul {
display: flex;
flex-direction: column;
gap: 0.85rem;
margin-top: 0.5rem;
flex-grow: 1;
}
.price-card ul li {
display: flex;
gap: 0.65rem;
align-items: flex-start;
font-size: 0.96rem;
line-height: 1.4;
}
.price-card ul li::before {
content: "—";
color: var(--ochre-deep);
font-weight: 600;
margin-top: 0.05rem;
}
.price-card ul li.muted { opacity: 0.4; }
.price-card ul li.muted::before { content: "·"; }
/* ---------- FAQ ---------- */
.faq-list { border-top: 1px solid var(--line); }
.faq-item {
border-bottom: 1px solid var(--line);
padding: 1.75rem 0;
display: grid;
grid-template-columns: 1fr;
gap: 0.85rem;
}
@media (min-width: 720px) {
.faq-item { grid-template-columns: 1fr 1.6fr; gap: 2.5rem; }
}
.faq-q {
font-family: var(--serif);
font-size: var(--step-1);
font-weight: 500;
color: var(--ink);
letter-spacing: -0.01em;
}
.faq-a { color: var(--ink-2); max-width: 60ch; }
/* ---------- CTA banner ---------- */
.cta-banner {
background: var(--ink);
color: var(--paper);
border-block: 1px solid var(--line);
position: relative;
}
.cta-banner h2 { color: var(--paper); }
.cta-banner .lead { color: var(--paper-2); }
.cta-banner .container {
display: grid;
grid-template-columns: 1fr;
gap: 2rem;
align-items: end;
}
@media (min-width: 880px) {
.cta-banner .container { grid-template-columns: 1.4fr 1fr; gap: 4rem; }
}
.cta-banner .btn--primary {
background: var(--ochre);
color: var(--ink);
border-color: var(--ochre);
}
.cta-banner .btn--primary:hover {
background: var(--paper);
color: var(--ink);
border-color: var(--paper);
}
/* ---------- Footer ---------- */
.site-footer {
background: var(--paper-2);
border-top: 1px solid var(--line);
padding-block: 4rem 2rem;
}
.footer-grid {
display: grid;
grid-template-columns: 1fr;
gap: 2.5rem;
max-width: var(--container);
margin-inline: auto;
padding-inline: var(--gutter);
}
@media (min-width: 720px) {
.footer-grid { grid-template-columns: 1.4fr repeat(3, 1fr); }
}
.footer-col h4 {
font-family: var(--mono);
font-size: 0.78rem;
letter-spacing: 0.18em;
text-transform: uppercase;
font-weight: 500;
color: var(--ink-3);
margin-bottom: 1rem;
}
.footer-col ul { display: flex; flex-direction: column; gap: 0.5rem; }
.footer-col a { color: var(--ink-2); }
.footer-col a:hover { color: var(--ochre-deep); }
.footer-tagline { color: var(--ink-2); max-width: 32ch; margin-top: 0.85rem; font-size: 0.95rem; }
.footer-bottom {
max-width: var(--container);
margin: 3rem auto 0;
padding: 1.5rem var(--gutter) 0;
border-top: 1px solid var(--line-soft);
display: flex;
flex-wrap: wrap;
justify-content: space-between;
gap: 1rem;
font-size: 0.85rem;
color: var(--ink-3);
font-family: var(--mono);
letter-spacing: 0.05em;
}
/* ---------- Form (audit page) ---------- */
.form-grid {
display: grid;
grid-template-columns: 1fr;
gap: 1.25rem;
}
@media (min-width: 720px) { .form-grid { grid-template-columns: 1fr 1fr; } }
.form-grid .full { grid-column: 1 / -1; }
.field { display: flex; flex-direction: column; gap: 0.4rem; }
.field label {
font-family: var(--mono);
font-size: 0.75rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ink-3);
}
.field input,
.field textarea,
.field select {
font: inherit;
padding: 0.85rem 1rem;
border: 1px solid var(--line);
background: var(--paper);
color: var(--ink);
border-radius: var(--radius);
transition: border-color 200ms var(--ease), background 200ms var(--ease);
}
.field input:focus,
.field textarea:focus,
.field select:focus {
outline: none;
border-color: var(--ochre-deep);
background: var(--paper-2);
}
.field textarea { min-height: 120px; resize: vertical; }
.field .hint { font-size: 0.85rem; color: var(--ink-3); }
.form-card {
border: 1px solid var(--line);
background: var(--paper);
border-radius: var(--radius);
padding: clamp(1.75rem, 4vw, 3rem);
}
/* ---------- Two-column long-form (about page) ---------- */
.two-col {
display: grid;
grid-template-columns: 1fr;
gap: 2rem;
align-items: start;
}
@media (min-width: 880px) {
.two-col {
grid-template-columns: 200px 1fr;
gap: 4rem;
}
}
.two-col aside {
font-family: var(--mono);
font-size: 0.75rem;
letter-spacing: 0.18em;
text-transform: uppercase;
color: var(--ochre-deep);
border-top: 1px solid var(--line);
padding-top: 0.85rem;
}
@media (min-width: 880px) {
.two-col aside {
position: sticky;
top: 7rem;
}
}
.prose p + p { margin-top: 1.25rem; }
.prose h3 { margin-top: 2.5rem; margin-bottom: 1rem; }
.prose blockquote {
border-left: 3px solid var(--ochre);
padding: 0.5rem 0 0.5rem 1.25rem;
margin: 2rem 0;
font-family: var(--serif);
font-size: var(--step-2);
font-style: italic;
font-weight: 400;
line-height: 1.25;
color: var(--ink);
font-variation-settings: "SOFT" 100;
}
/* ---------- Tiny utilities ---------- */
.center { text-align: center; }
.mt-1 { margin-top: 1rem; }
.mt-2 { margin-top: 2rem; }
.mt-3 { margin-top: 3rem; }
.mt-4 { margin-top: 4rem; }
/* Kinetic type — variation on scroll (CSS-only, super subtle) */
@supports (font-variation-settings: normal) {
.scroll-react { transition: font-variation-settings 0.6s var(--ease); }
}
/* ---------- Answer Block (TL;DR for AI extraction) ---------- */
.answer-block {
background: var(--paper-2);
border: 1px solid var(--line);
border-left: 6px solid var(--peach);
border-radius: var(--radius);
padding: 1.5rem clamp(1.25rem, 3vw, 2.25rem) 1.75rem;
margin-block: 0;
position: relative;
display: grid;
grid-template-columns: 1fr;
gap: 0.85rem;
}
.answer-block .answer-tag {
font-family: var(--mono);
font-size: 0.72rem;
letter-spacing: 0.22em;
text-transform: uppercase;
color: var(--indigo);
font-weight: 500;
display: inline-flex;
align-items: center;
gap: 0.45rem;
}
.answer-block .answer-tag::before {
content: "[ TL;DR ]";
font-family: var(--mono);
color: var(--peach-deep);
font-weight: 500;
letter-spacing: 0.05em;
}
.answer-block .answer-q {
font-family: var(--serif);
font-size: var(--step-1);
font-weight: 500;
color: var(--indigo);
letter-spacing: -0.01em;
line-height: 1.2;
}
.answer-block .answer-a {
font-family: var(--sans);
font-size: 1.05rem;
line-height: 1.55;
color: var(--ink);
max-width: 70ch;
}
.answer-block .answer-a strong {
color: var(--indigo-deep);
font-weight: 600;
}
.answer-section {
padding-block: clamp(1.5rem, 3vw, 2rem) clamp(2rem, 4vw, 3rem);
}
/* ---------- Hand-drawn / proprietary visual accents ---------- */
.mark {
display: inline-flex;
align-items: center;
justify-content: center;
vertical-align: middle;
}
.mark svg {
width: 100%;
height: 100%;
overflow: visible;
}
.mark-circle { width: 3.5rem; height: 3.5rem; }
.mark-circle svg path { stroke: var(--peach); stroke-width: 2; fill: none; stroke-linecap: round; }
.mark-underline {
position: relative;
display: inline-block;
white-space: nowrap;
}
.mark-underline::after {
content: "";
position: absolute;
left: -2%;
right: -2%;
bottom: -0.15em;
height: 0.45em;
background: url("data:image/svg+xml;utf8,") center/100% 100% no-repeat;
pointer-events: none;
opacity: 0.85;
}
.mark-arrow svg path { stroke: var(--indigo); stroke-width: 2; fill: none; stroke-linecap: round; stroke-linejoin: round; }
.mark-tally svg path { stroke: var(--peach-deep); stroke-width: 2.5; stroke-linecap: round; }
/* ASCII corner brackets — render in mono around content */
.ascii-frame {
display: inline-block;
font-family: var(--mono);
letter-spacing: 0.05em;
color: var(--peach-deep);
}
/* Replace generic round icon in pain cards with hand-drawn mark */
.pain-card .mark-svg {
width: 56px;
height: 56px;
margin-bottom: 0.5rem;
}
.pain-card .mark-svg svg {
width: 100%;
height: 100%;
overflow: visible;
}
.pain-card .mark-svg path,
.pain-card .mark-svg circle,
.pain-card .mark-svg line {
stroke: var(--peach-deep);
stroke-width: 2;
fill: none;
stroke-linecap: round;
stroke-linejoin: round;
}
/* ---------- Kinetic typography (scroll-driven) ---------- */
@supports (font-variation-settings: normal) {
.kinetic {
font-variation-settings: "opsz" 144, "SOFT" 50, "wght" 400;
transition: font-variation-settings 700ms var(--ease), letter-spacing 700ms var(--ease);
}
.kinetic.in-view {
font-variation-settings: "opsz" 144, "SOFT" 100, "wght" 480;
letter-spacing: -0.028em;
}
.kinetic-em em {
transition: font-variation-settings 900ms var(--ease);
font-variation-settings: "SOFT" 50, "opsz" 144, "wght" 400;
}
.kinetic-em.in-view em {
font-variation-settings: "SOFT" 100, "opsz" 144, "wght" 500;
}
}
/* ---------- Theme: Dark ----------
Apply to any with a dark (var(--ink)) background.
Swaps indigo brand color for peach where contrast would fail. */
.theme-dark .eyebrow,
.theme-dark .vertical-card .tag,
.theme-dark .bento-card .eyebrow,
.theme-dark .answer-block .answer-tag,
.theme-dark .step .timing,
.theme-dark .diff-cell .num,
.theme-dark .pain-card .mark-svg path,
.theme-dark .pain-card .mark-svg circle,
.theme-dark .answer-block .answer-q {
color: var(--peach);
}
.theme-dark .answer-block .answer-tag::before {
color: var(--peach-soft);
}
.theme-dark .vertical-card .examples {
border-left-color: var(--peach);
color: var(--paper-2);
}
.theme-dark h2,
.theme-dark h3,
.theme-dark .lead {
color: var(--paper);
}
/* ---------- Q&A semantic block (FAQ-schema friendly) ---------- */
.qa-block {
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--paper);
padding: 1.5rem 1.75rem;
display: grid;
grid-template-columns: 1fr;
gap: 0.5rem;
}
.qa-block .qa-q {
font-family: var(--serif);
font-size: 1.15rem;
font-weight: 500;
color: var(--indigo);
letter-spacing: -0.005em;
}
.qa-block .qa-q::before {
content: "Q · ";
font-family: var(--mono);
font-size: 0.7em;
letter-spacing: 0.15em;
color: var(--peach-deep);
vertical-align: 0.15em;
}
.qa-block .qa-a {
color: var(--ink-2);
font-size: 0.98rem;
line-height: 1.55;
}
.qa-block .qa-a::before {
content: "A · ";
font-family: var(--mono);
font-size: 0.7em;
letter-spacing: 0.15em;
color: var(--indigo);
vertical-align: 0.15em;
}
/* ---------- Comparison block ---------- */
.compare {
display: grid;
grid-template-columns: 1fr 1fr;
border: 1px solid var(--line);
border-radius: var(--radius);
overflow: hidden;
background: var(--paper);
}
.compare > div {
padding: 1.5rem 1.75rem;
}
.compare > div + div { border-left: 1px solid var(--line-soft); }
.compare h4 {
font-family: var(--mono);
font-size: 0.78rem;
letter-spacing: 0.18em;
text-transform: uppercase;
font-weight: 500;
margin-bottom: 0.85rem;
}
.compare .compare-old h4 { color: var(--ink-3); }
.compare .compare-new h4 { color: var(--peach-deep); }
.compare ul li {
padding: 0.4rem 0;
font-size: 0.95rem;
color: var(--ink-2);
border-bottom: 1px dashed var(--line-soft);
}
.compare ul li:last-child { border-bottom: 0; }
/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
*, *::before, *::after {
animation-duration: 0.01ms !important;
transition-duration: 0.01ms !important;
scroll-behavior: auto !important;
}
.kinetic.in-view, .kinetic-em.in-view em { font-variation-settings: inherit; }
}