"AI SEO" usually isn't new work.
Plenty of agencies have added "AI" to their pitch without changing what they deliver. If your monthly report looks the same as it did a year ago, you're paying for last decade's work with a new label on it.
About VisibleRev
Built for the owners nobody else was building for.
The AI search tools on the market were built by software companies for corporate marketing teams. Nobody was building for the established, owner-led company: the law firm, the home services company with crews on the road, the independent hotel, the advisory practice. So we did.
Why we built it
Search broke. Most owners felt it before they could name it.
We didn't want to sell another report. We wanted to install a system that runs.
Sometime in 2024, owners we knew started saying the same things. The ads cost more and the calls are down. The SEO agency sends the same report every month and nothing moves. Someone on the team mentions that a new client found them through ChatGPT, and wonders how many didn't.
They were right to worry. Customers who used to compare ten websites now read one AI answer and call one of the handful of businesses it names.
What was missing was a service for the owner-led company with a business to run and, at most, a small marketing team. The enterprise AI tools are priced and built for big teams. The do-it-yourself tools assume you have time to live in a dashboard. Most local SEO shops are still working on last decade's Google.
That's why VisibleRev exists.
How we work
Three principles behind everything we build.
No 40-page methodology. Every decision we make on your account comes back to one of these.
01
Systems, not campaigns
A system outlasts a campaign.
Campaigns end. A system that runs every week for two years builds a lead that a one-time content push can't match, and once you hold that spot, it's harder for a competitor to take it back.
02
Approve once
You sign off once. It runs from there.
Most automated marketing fails because it asks the owner to approve something every week. We do the opposite: one workshop builds a deep library you've signed off on, and the system can only ever use what's in it.
03
Named, not ranked
We count the answer, not the ranking.
Ranking third for a keyword means less every quarter. What matters now is whether ChatGPT, Perplexity, and Gemini name your business when a real customer asks a real question. That's the number we report, because that's the one that turns into calls.
A few opinions
Things we believe that the rest of the industry isn't saying.
Lead platforms rent you what you could own.
Paying per lead works, and the leads are real. But every lead you buy is gone once it's used. With VisibleRev, the work shows up on your own website, not someone else's platform. Your site, your name, and your reputation are what the AI reads when it decides who to name, and when it names you, customers come straight to you with no per-lead bill. We're not against lead platforms. We're against renting forever.
The next two years look like early Google.
Around 2010, the companies that took Google seriously got a decade of cheap, steady customers. The ones that waited paid far more later for a worse spot. We think the same thing is happening in AI search right now, and the window is measured in months.
The founders
Built by operators, not marketers.
What VisibleRev does sits where two disciplines meet: revenue management and network infrastructure. That's where the founders spent their careers.
JS
Jim Struna
Co-founder & CEO
Jim spent more than 25 years in hotel revenue and operations. From 2017 to 2023 he was Regional Director of Revenue Management for the Eastern US and Caribbean at Rosewood Hotel Group, leading portfolios of four to seven hotels at a time. Before that, from 2013 to 2017, he was Director of Revenue Management at Auberge Resorts Collection. Across his career he has worked with more than 100 properties in nine countries.
He holds the CRME and CHBA certifications from HSMAI (Hospitality Sales and Marketing Association International) and served on its revenue management board of directors from 2014 to 2018.
He started VisibleRev to bring that same revenue discipline to established, owner-led companies that have always needed it and could rarely justify the enterprise version. Based in Greater Orlando.
CRMECHBA25+ years in hospitality
MS
Mitchell Stiefel
Co-founder & CTO
Mitchell has spent a decade building and running networks. From 2019 to 2026 he owned and ran Crosspoint Internet, a wireless internet provider serving the rural communities of Mascotte and Groveland, Florida, on both licensed and unlicensed spectrum. He also co-founded Apollo Fiber, which brought fiber internet to entire HOA and apartment communities, and has worked on fiber network builds for national carriers including Lumen and AT&T.
That work convinced him the difference between a tool and a system is whether it keeps running when nobody is logged in. It's why VisibleRev works at the network level and runs every week on its own. Based in Clermont, Florida.
Former ISP ownerNetwork infrastructure
Companies named in the founders' bios are listed as work history only. They are not affiliated with VisibleRev and do not endorse its services.
Our model only works if clients keep us around, and they only keep us around if they keep getting named. Our incentives line up with yours by design.
Start with a free audit. Decide from there.
It's the lowest-pressure way to see where your business stands in AI search today. After that, you decide. We're easy to work with, and easy to walk away from if it's not the right fit.
Request your free audit
7-day turnaround. No obligation.